Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Week13 Week14

Week13 Printing & Photography


This week focused on preparing the final outcomes for production. Before printing, I carefully reviewed the layout, colour consistency, paper specifications and binding methods to ensure that the printed publications reflected the editorial quality I had envisioned. Seeing the project transition from digital files to physical objects also allowed me to evaluate details that were difficult to judge on screen, such as scale, texture and materiality.
Outcome Print
First Print Test
Publication – Open spine sewn binding
Inner pages: Meigan Jizhi 120gsm
Cover: Meigan Jizhi 160gsm
Posters – Meigan Jizhi 210gsm
Cards – Double-sided printing on Zen White Kraft Paper
Colour: Although the artwork was designed in RGB, the files were printed using a CMYK workflow. Seeing the project as physical objects allowed me to compare the printed colours with the on-screen versions and evaluate the overall material quality.


ReflectionIt wasn’t until I received the printed materials that I realized just how different the colours on the printed output were from what I saw on the screen. Although I knew it would be difficult to achieve the level of saturation I wanted, the printed colors turned out much worse than I had expected. This experience made me realize that a screen preview cannot fully predict the final printed result, especially when working with both RGB and CMYK workflows simultaneously.
Second PrintAfter reviewing the first print, I decided to reprint the publication using a different production method to better achieve the visual quality I had originally intended. The second edition was produced using fine art giclée printing on Hahnemühle German Etching paper, which offered richer colour reproduction and a more tactile surface.Printing: Fine Art Giclée
Paper: Hahnemühle German Etching
Size: 130 × 200 mm
Construction: Single-sided printing, mounted back-to-back to create double-sided pages
Binding: Two punched holes with metal binding rings
Compared with the first print, this production method provided greater colour accuracy and a more refined surface texture, allowing the publication to better reflect the editorial quality and material experience I had envisioned. The ring binding also enabled the pages to open more comfortably while giving the publication a handcrafted and archival quality.



ReflectionThe colours this time will be much better than last time; giclée printing is the only method capable of reproducing RGB colours. However, there is still a significant difference compared to what appears on screen, which serves as an important reminder for my future designs: sometimes I need to consider how the final physical product will look and decide whether to adjust the colours during the design stage.
Comparison








The game pieces for the second phase of the event are made of acrylic and can be attached to the fridge with magnets.


Outcome shooting


Once the printing was complete, I found a white wall and a display stand in the main building to take some photos. This section features promotional posters and my publications; after reading through them, visitors can proceed to the second stage. For the second stage of the photo shoot, I chose the kitchen, sticking the campaign materials onto the fridge to illustrate the point I made at the beginning—that this activity can be carried out in everyday settings.
ReflectionFilming this project has made me realise that the presentation style suited to each stage and the different settings used influences people’s experience and understanding of the project, thereby becoming a vital part of communicating the final outcome.