Thinking about colour
When it comes to events, I think it’s important that the message comes across at first glance.
Most people associate green with vegetables and health, but I’ve used lime green to reinterpret this concept with a younger, more vibrant visual language.
Pink and yellow are lively colors that can also be appealing. I don’t want this to come across as a serious health campaign, instead, we want to infuse it with a sense of fun that makes people want to get closer, learn more, and get involved.
Event Visual
Explanation of Shapes
I drew inspiration from the fact that all vegetables can be categorized by shape into squares, rectangles, and circles. So I used these basic shapes as a foundation, but since vegetables aren’t perfectly regular, I made their edges irregular.
Revise the Publication's Visual Identity
The publication currently represents the stage where the vegetables have not yet been served.
The FInal Version
Stage2 Bring Veg Back Campaign
Promotional Posters
Main Visual for “ The Veg Journey”
There's a yellow grid in the background. I want to use elements from the grid shopping bag.Setting：You can post the daily activity poster on the fridge for easy viewing. I’ve also designed matching pieces that look like game pieces, they can stick to the poster and be moved along as time goes by.
Materials: Acrylic Magnetic Fridge Magnets 2.5mm
Fine Dining Menu Design
Modify