Tag: Environmental, OOH, TechnologyEncourage people to spend less time online and more time engaging with the world around them.
Transforms IKEA products into shoppable national flags inspired by the tournament’s competing nations.
Tesco has given a salad staple a football makeover – packaging iceberg lettuce as footballs.
Tag: Food&Drink
Tag: Food&Drink, OOH, Advertising
McDonald’s is spotlighting the late night rituals of its customers with a new campaign built from real photos found in fans’ camera rolls. Created by Leo UK, Camera Rolls taps into the way people naturally document nights out on their phones.
Findings: After looking at these campaigns, my biggest feeling is that the ones that really caught my attention were fun and drew inspiration from real life. It’s even better when they’re interactive. So I’ve decided to share daily mini-activities on the platform—and I might even take a cue from McDonald’s, which, as the campaign organizer, collected these moments and turned them into billboards.
Publicity
Billboard
The public space advertising campaign designed for “Bring Veg Back” establishes the campaign’s identity through highly saturated colors and dynamic visual elements. The billboards not only serve as a medium for promoting the campaign but also attract public attention through their vibrant graphic language, inviting more people to participate in this campaign to rebuild the relationship between people and vegetables.
I'm thinking of a looping sequence of subway ads.
Alignment Issues ⬆️ (when Veg is Back ....)
Event Badges
A set of event badges designed to enhance the overall dining experience, featuring three roles: Staff, Guest, and Media. The badges serve both as identification and admission passes, guiding participants into the event atmosphere and further enriching the overall experience of the “Bring Veg Back” Campaign.
From the Participants' Perspective
From the Organizer's Perspective
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