Reorganize
The key point
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Why is this project important?
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Why should we undertake this project?
- Why should people eat vegetables?
Although I had thought about this issue as early as the second week, my thoughts on it may not have been clear or compelling.
My initial assumption was that vegetables were primarily discussed within the context of health. As a result, I began by researching health-related campaigns to understand how they encourage people to eat more vegetables. By reviewing these existing initiatives, I hoped to identify both what had already been done and where my project could offer a different perspective.
5 A Day (UK)It has become one of the UK’s most iconic health campaigns, significantly raising public awareness of the recommended daily intake of fruits and vegetables; however, the proportion of people meeting the recommended intake remains limited, which is why the campaign continues to this day.(only around 17% of UK adults currently meet the recommended intake）
Veg Power
Research shows that most participating schools reported that children ate more vegetables and were willing to try a wider variety of vegetables, and that repeated participation led to longer-lasting positive effects.
Go for 2&5
It has long been an important part of Australia’s healthy eating campaigns, but insufficient vegetable intake remains an ongoing public health issue.
Healthy China Action
Healthy China Action adopts a more policy-driven and information-heavy approach. The communication relies largely on text and health guidelines, which I felt made it less engaging and less likely to capture people's attention, particularly among younger audiences.
Project Rationale
Eating vegetables is good for your health, and public awareness campaigns encouraging vegetable consumption have been ongoing for many years, yet people’s eating habits have not changed significantly. Therefore, I believe the problem lies not in a lack of health information, but in the emotional and psychological reasons behind people’s resistance to vegetables. By comparing these campaigns, I found that those that use humor, storytelling, and interactive experiences are more engaging than text-based health messages. This has become an important reference point in determining the direction of my project.
Reflection on Phase Two
From Communication to Participation
These apology letters offer a new perspective, but once people finish reading them, the interaction may end, even though there were ideas for calendars and stickers at the time, they would most likely end up as mere decorations.
I hope the audience can become active participants, giving them the chance to interact with the vegetables and be drawn to them.
Once the event is successful, fine dining in-person events will be unlocked.
Keywords: Social media, board game, Get to Know, Connect, Experience
By combining offline activities with online sharing, I hoped to transform the project from a one-way campaign into a shared experience. Seeing other participants' progress could also strengthen motivation and create a sense of community around rebuilding relationships with vegetables.
Inspiration
Format Colour visual
Finedining
My tutor suggested that I look at how fine dining restaurants present vegetables, particularly through their menus and food photography.
Simple element no longer appear as commonlly as tehy do in everyday life , but become very refined.
I went to a bookstore to look at the visuals and images in existing publications about food.
Brain Storming
Come up with a name and a tag
Key visual （Visual Experiment）
Key visual （Visual Experiment）