This eight-week project investigates how a visual identity system can be built through continuous research, visual testing, and iterative refinement. Rather than focusing only on outcomes, the process examines how meaning develops through the interplay of word, image, and form, and how an identity can remain both cohesive and expressive. This blog documents that research journey—collecting references, experiments, tests, reflections, and adjustments that shaped the project from early exploration to final direction.
This eight-week project investigates how a visual identity system can be built through continuous research, visual testing, and iterative refinement. Rather than focusing only on outcomes, the process examines how meaning develops through the interplay of word, image, and form, and how an identity can remain both cohesive and expressive. This blog documents that research journey—collecting references, experiments, tests, reflections, and adjustments that shaped the project from early exploration to final direction.