Week6-7 Project progress Sketch design


Try different ways of writing



I initially wanted to start with chalk, especially its shape and texture, comparing the differences between writing in grids and writing without grids.

Although this experiment wasn't particularly helpful after the tutorial discussion, I retained my research and reflections on stroke order from it.

Paper sketch


When I started sketching the logo, I was still stuck on the combination of chalk and the letters LF, so it was hard to find a prograss.


Second Tutorial

  • My thinking was limited by the chalk and how to combine initials. What I need to express is how I transformed from an imitator into a creator.

  • Need to study good brand design projects.

Branding case 


Design by another design https://www.another-lab.com/projects/index.html

What's For Dinner Today Let's Go To The Market: Encourage young people to go to market. Beak down the Chinese characters, rearrange and recombine the Chinese word ”What’s for dinner today” into a collection of ingredients, blending with the sound of the ingredients themselves to create a set of dynamic images.




  1. https://joiijima.com/  rebrand reimagines the identity of 88rising
  2. Yosh Schreiner and Tim Lindacher create a “humorous, almost naive” identity for an electronic music festival in a castle
  3. retour chariot don jigi fest
  4. Dude design Milano Film Fest
The brand's tone, vibrant colors, and graphic design—more flat than three-dimensional—are what attract me.

Week8-10